WORLD OF WILLPOWER · WILLPRO AGGREGATORS
Interested in Being Part of an Aggregator Story?
WillPro Aggregators works with manufacturers, brand owners and logistics allies who resonate with this thinking: one disciplined story, many products, many partners – instead of everyone doing their own random experiment.
FOR PARTNERS WHO THINK BEYOND JUST “LISTING ONLINE”.
START AGGREGATOR CONVERSATION ↗
Share who you are – manufacturer, brand, logistics or capital – and we can see if there is a fit in current or future aggregator stories.
How We Typically Structure Aggregators
Every story is different, but the building blocks stay similar – category clarity, role clarity and numbers clarity.
1 · CATEGORY & CUSTOMER
Defining who the aggregator truly serves – which customer, which categories and which price bands – instead of listing “everything”.
Defining who the aggregator truly serves – which customer, which categories and which price bands – instead of listing “everything”.
2 · PARTNER ROLES
Clear roles for manufacturers, brand custodians, logistics partners and capital providers so efforts are not duplicated or diluted.
Clear roles for manufacturers, brand custodians, logistics partners and capital providers so efforts are not duplicated or diluted.
3 · SYSTEMS & OPERATIONS
Simple, documentable processes – orders, fulfilment, returns, reviews, catalogue – so the story can actually scale.
Simple, documentable processes – orders, fulfilment, returns, reviews, catalogue – so the story can actually scale.